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News archive

Adform Hosted Conference With Key Clients In The UK Marketplace

11.11.2009

On 8th-9th and 22nd-23rd of October the Adform Head Office and Development Teams in Europe hosted a 2 day conferences with some of their key clients in the UK marketplace. The 2 hour sessions were attended by the marketing teams from Universal McCann, Ogilvy, I-Level, Banner Corporation.

The working groups were designed to showcase Adform's recent innovations as well as give clients the opportunity to give constructive feedback on the product. Daniel Philpot, VP of European Sales & Marketing, explains 'We are interested to hear how we stack-up to the competition. This event allows us to further understand the needs of our clients and develop a clear path for improvements over the next 6 months.'

Adform is selected to present in the Tech Tour 2009 - Denmark/Southern Sweden

25.08.2009

Adform has been selected to present at the Tech Tour 2009 - Denmark/Southern Sweden. The Tech Tour 2009 is an opportunity for 24 Danish high-tech and clean-tech companies to meet a selected group of 60+ senior professionals from blue-chip technology corporations, venture capital and private equity firms, management consultancies, corporate advisories and investment banks who have been carefully identified from around the world. The committee comprises representatives from venture funds like Northzone and Sunstone, as well as representatives from Danish state investment fund Vækstfonden, Danish telecoms leader TDC, PricewaterhouseCoopers, business networking association Connect Denmark, Symbion Research Park and industrial group Danfoss.

More information at Tech Tour press room

New Dashboard Page Released

31.07.2009

Adform has released a new Dashboard page, which allows easily creating new dashboard including components with different settings to a single Dashboard, meaning that different components could have different report periods, comments, display results for different campaigns or different clients, etc. The new Dashboard page allows monitoring different campaigns at the same time and in a user preferred custom way.

Integration with Yahoo! Search Marketing Released

31.07.2009

The new version of Search Engines page also allows managing Yahoo! Search Marketing keywords directly from Adform System and combining statistics from search campaigns with the rest of statistics from banner campaigns in Adform. It is now possible to create keyword lists and campaigns in Yahoo! Search Marketing and then synchronize the data with the Adform system.

Adform Creative Toolkit Released

31.07.2009

Adform has released a tool for Flash Studio which will help Creative Agencies to seamlessly build standard and advanced (expanding, floating, polite, etc.) banners according to Adform specifications. This tool will help Creative Agencies deliver campaign banners fully compliant with Adform specs and on time.

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