News archive

Funnel Report Released

31.07.2009

The new interactive Funnel report allows analyzing how visitors moved through your defined path - series of pages through which a visitor goes before reaching the lead. The purpose of the funnel report is to see how efficiently selected pages direct visitors to defined lead.

Adform Rich Media Module Released

29.05.2009

The new Rich Media wizard-like module allows you to use various Assets as building blocks in order to easily create Rich Media banners - Expanding, Polite, Floating, Video, etc. From now on, all Rich Media banners share the same ease of management as simple Flash banners in Adform System.

Integration with Google Adwords Released

30.04.2009

The new Search Engines page enables managing Google Adwords keywords directly from the Adform System and combines statistics from search campaigns with statistics from banner campaigns in Adform. It will be possible to create campaigns and keyword lists in Google Adwords and then synchronize the data with Adform system.

Adform has Become MSN Certified 3rd Party Ad Server

29.04.2009

Adform has become a Windows Live Hotmail! certified 3rd party ad server. You can now ad serve your MSN campaigns for Rich Media (Flash and expandable banners) through Adform.

Adform is Selected for an Acknowledged Growth Program

20.04.2009

Adform has been selected for the prestigious Danish government Gazelle Growth Program, which aims to help innovative, fast-growing Danish companies to realize their growth potential in the global market. The program's steering committee, which includes industry leaders as well as venture capitalists, has after a thorough evaluation selected six Danish companies with the greatest potential for an international breakthrough. Adform was selected as a result of the unique all-in-one online marketing platform, which gives consistent and comparable data across planning, campaign evaluation and web site activities.

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