One system for all your online advertising needs

Adform media planning

Adform media planning is fully integrated into the workflow of running online campaigns, making Adform the natural starting point whenever you wish to start up online marketing activities.

With Adform media planning - you'll be able to easily access valuable media information, costs, historical media plans and much more in one place. And all planning information is easily communicated to relevant parties via customisable reports such as media and insertion plans and creative format specifications.

Main features of Adform media planning:

• Logical Media Planning process using step-by-step wizards
• Flexible set-up of cost and fee structures according to business practices
• Media database with valuable Media information
• Media Booking System - negotiate the price with Media in the Adform system
• Bookings history information
• Media Average, Medium, Min and Max rebates information
• Easy copying and reuse of Media Plans across new and old campaigns
• Multiple Media Plan drafts and versions for each campaign
• Full integration of Media Plan information into reporting
• Importing and Exporting of the Media Plan
• Possible integration with backend systems

Adform ad serving

Adform’s ad serving platform is among the most advanced in the industry and enables you to easily create and handle complex online campaigns in real time. The logical and comprehensive campaign workflow has been optimised while working closely with industry leading agencies and advertisers to make sure a minimum of time is spent uploading, customising, publishing, changing and trafficking creative materials.

Main features of Adform ad serving:

• Direct and seamless integration with Media Plan
• Auto optimisation of creative material
• All types of Rich Media banners are supported
• Geo targeting and storyboarding
• Frequency and time scheduling
• Intelligent multi-upload
• Banner grouping and categorisation
• Time-saving centralised banner management
• Easy tag generation and distribution via pre-defined e-mails
• Creatives go live within a few seconds
• Banner content changing according to definitions

Adform search campaigns

Adform Search Engines platform enables managing Google Adwords and Yahoo! Search Marketing keywords directly from the Adform System and combining statistics from Search campaigns with statistics from Display campaigns in Adform. It is possible to create campaigns and keyword lists in Google Adwords, Yahoo! Search Marketing and then synchronise the data with Adform system. This allows you to combine Google Adwords, Yahoo! Search Marketing and the Adform system obtaining the best results in your Search campaigns.

Main features of Adform search campaigns:

• Managing your Google Adwords and Yahoo! Search Marketing accounts in Adform
• Mutual synchronisation between Adform and Google Adwords, Yahoo! Search Marketing
• Importing keywords from Excel
• Tracking Leads, Sales and other business critical variables on keyword, ad group, campaign levels
• Showing valuable statistics directly in the keyword list for easier keyword management
• Combining statistics from Search campaigns with the rest of statistics from Display and Tracking campaigns

Adform tracking

Our ability to combine campaign and business critical data from the website reveals insights far beyond regular website tracking systems. The Adform platform facilitates a full-blown tracking of your entire website, as well as spotlight tracking of selected web pages. We select a wide range of business critical variables (e.g. Profits, Order ID, E-mail, Sales, Cost, etc.) to give a rich insight into the effectiveness of your marketing campaign. Combined with Adform's Reporting module, the needs of the CEO, Marketing Manager, Sales Manager and Website Manager can be fulfilled.

Main features of Adform tracking:

• Break down traffic to campaign and non-campaign traffic
• Campaign traffic – broken down in post click and post impression
• Cross campaign comparisons and analysis
• Multiple leads types and sales (conversion types)
• A range of business critical variables (e.g. Order ID, Sales, Cost, etc.)
• Range of technical variables (e.g. browser, OS, etc.)
• Time usage patterns (time per page/session/purchase)
• Natural Search analysis (keyword and search engine)
• Visitor action mapping – profiling, path, entry/exit and loyalty analysis

Adform reporting

Adform’s reporting system is built upon a state-of-the-art data warehouse that efficiently stores and categorises vast amounts of data. Adform’s sophisticated and interactive reports allow you to analyse your campaign data and access various other traffic sources on advertiser websites. Our 100+ predefined report templates and easy-to-use interface for defining new templates gives you an opportunity to obtain the reports you want. Reports may also be custom formatted including logos, graphs, etc. and post edited with advanced data filters or pivoting technologies.