New Search Engines Page Released
30.04. 2009
The new Search Engines page enables managing Google Adwords keywords directly from the Adform System and combines statistics from search campaigns with statistics from banner campaigns in Adform. It will be possible to create campaigns and keyword lists in Google Adwords and then synchronize the data with Adform system.

Adform has become MSN certified 3rd party ad server    
29.04. 2009
Adform has become a Windows Live Hotmail! certified 3rd party ad server. You can now ad serve your MSN campaigns for Rich Media (Flash and expandable banners) through Adform.

Adform is selected for an acknowledged growth program    
20.04. 2009
Adform has been selected for the prestigious Danish government Gazelle Growth Program, which aims to help innovative, fast-growing Danish companies to realize their growth potential in the global market. The program's steering committee, which includes industry leaders as well as venture capitalists, has after a thorough evaluation selected six Danish companies with the greatest potential for an international breakthrough. Adform was selected as a result of the unique all-in-one online marketing platform, which gives consistent and comparable data across planning, campaign evaluation and web site activities.

New Reporting System Released
2.04. 2009
Adform released new Reporting System and Analytics Page which allows quickly generating comprehensive and user friendly reports. Analytics allows generating predefined templates with timelines, charts, tables and various filters. Each template is interactive and allows changing outputs and dimensions for timelines, charts or tables. Templates in Analytics page are grouped to Campaign Analytics (related to campaign statistics: impressions, clicks, sales and etc.) and Web Analytics (used to analyze Advertiser Website statistics, e.g. tracking points).

New Banner Upload Page Version Released
13.03. 2009
Adform released a new improved Banner Upload page that has a better organized and more comfortable menu. The main improvement is new look of a banner list and separating banner upload and general banner settings from management of the existing banners. Therefore, Banner Upload page has two clearly separated menus: Top Banner Upload menu and Banner List Management menu. The renewed graphics and easier navigation makes the new Banner Upload page more comprehensive and user-friendly.

Adform Content Manager released
19.12. 2008
The new feature Adform Content Manager allows creating a universal Flash banner which can dynamically change according to content definitions in Adform system. When using Adform banner elements, there is no need to physically alter the banners when the changes need to be applied to text, various properties (colors, alignment, etc.) or graphics. The Flash banners in Adform system can be assigned to a template. You can easily change the Template's content, e.g. texts, graphical elements, and the changes after publishing the Template will be visible in all banners assigned to this Template. So the changes in banners can be done without changing physical Flash banners, only the banner Template.

Adform Creative Test Module Released
11.12. 2008
Newly released Adform Creative Test Module allows Creative Agencies to test Flash banners while still in development.

Main features of the Adform Creative Test Module are:

• Preview of the Flash banner in www environment.
• Automatic detection of implemented clickTAGs.
• Detailed information about the Flash banner including weight, dimensions, Flash version, number of frames per second and total number of frames.
• Ability to test the automatically detected or manually added clickTAGs for pop-up blocking, parameter passing and correct landing of the user.
• Ability to test multiple click areas.

New MediaPlan Page version Released
7.11. 2008
Media planning has now been made easier than ever. The new version of Media plan has a new user friendly interface and Wizards which helps to create the Media plan in predefined steps. The Mediaplan path is shown during any Wizard mode.

Adform has become Yahoo! certified 3rd party ad server   
15.09. 2008
Adform has become a Yahoo! certified 3rd party ad server. You can now ad serve your Rich Media ads through Adform.