Adform gets even better - new features released to improve web analytics features
3.10. 2007
Some of the new features are:
- Added features for using multiple Variables for Leads/Conversions (e.g. Sales Amount, Product Type, Product Group, etc.)
- Customizable filters for reporting
- Global tracking points (“one code” – tracking pages organically created in system to reflect site map)
- Container tags allowing to piggyback media tracking pixels and de-duplicating leads across media tracking pixels
- Tracking divisions – link and prioritize tracking points and ad serving campaigns

Adform is making headlines again in Swedish magazine "Dagens Media"
26.09. 2007
"Group M has chosen Adform " - is the headline of the article in Dagens Media. The article further describes the market for measurement tools in Sweden. Read the full length article here, in Swedish (JPG)

Adform is making headlines in Swedish magazine "Resumé"
25.09. 2007
"Adform Gains Land with new Measuring Tools" - this is the headline of the article in Resumé, which writes about Adforms strengthened position in Sweden. A large deal with the media agencies in Group M (Mediaedge:cia, Mediacom, Mindshare and Maxus) has contributed to this expansion, as well as a deal to measure all Internet campaigns for Swedens largest telecom company - Telia. Read the full length article here (in Swedish).

New features in the Adform System - related to management of Campaign Material
2.03. 2007
We have now launched some new awaited features in the Adform System, mainly related to management of campaign material. Some of the new featueres are:
- Geo targeting of campaign material
- Auto optimization of campaign material
- Frequency and time scheduling
- Intelligent multi-upload and multi-edit
- Banner grouping and categorization
- Fast multi-tag creation
- Easy filtering and sorting of campaign material
- Banner copying from other or same campaign
- Powerful data import from .xls-files, to use in for example SEM keywords

Adform is exhibiting at Ad:tech in London, 27-28 September
5.09. 2006
You are welcome to visit us at stand 627 – during the Ad:tech conference in London. Ad:tech is marketed as the UK's premier interactive marketing event, within Web Advertising, Search Engine Marketing, Email Marketing, Mobile Marketing. Link to the Ad-tech London conference

Adform is hiring a new Sales Manager - Nordic
1.09. 2006
Anders Björling is hired as our new Sales Manager - Nordic Operations, to maintain Adform’s strong market appearance in the Nordic countries. He will be based at our Stockholm office. Anders has gained considerable experience from sales and marketing within IT-related companies, such as VM-data, Westerling & Co, BEA Systems and 3Com Nordic.