Media planning has now been made easier than ever. Media planning has been fully integrated into the workflow of running online campaigns, making Adform the natural starting point whenever you wish to start up online marketing activities.

With Adform media planning - you'll be able to easily access valuable media information, cost information, historical media plans and much more in one place. And all planning information is easily communicated to relevant parties via customizable reports such as media plans, insertion plans and creative format specifications.

Media Planning Features

• Logical Media Planning Process via intuitive user interface using step-by-step Wizard Guides
• Media database with valuable Media information, Sections, Creatives, Placements and Cost information
• Media Placement bookings history information
• Media Average, Medium, Min and Max rebates information
• Structured Media and Placement selection according to user defined criteria
• Media Booking system - negotiate the price with Media in Adform system, send mail to Media from the system, see the status of your request
• Easy copying and reuse of Media Plans across new and old campaigns
• Multiple Media Plan drafts and versions for each Campaign
• All Booking types (CPM, CPC, CPD, CPL etc.)
• Automatic insertion into Media Plan of predefined fee and cost terms
• Media Plan grouping into user defined groups
• Flexible set-up of cost and fee structures according to business practices
• Full integration of Media Plan information into reporting
• Export of fully specified creative format list according to Media specifications
• Automatic creation of insertion plans to all Networks and Medias
• Importing Media Plan to Adform system
• Exporting Media Plan to Excel including styles, graphs, etc.
• Possible integration with backend systems
• User defined comments and legends