The Adform platform privides comfortable and easy to use Analytics tool which contains a set of best and most often used predefined report templates that help to analyze campaign data, get an overview of statistics, various activities on campaign site and site tracking. Analytics templates contain timelines, charts, tables and various filters for quickly generating comprehensive and user friendly reports. These concise and informative reports can be exported to Excel or sent directly to your mailbox.

Analytics Features:

• Campaign profiling (e.g. Display, Search, Tracking campaigns)
• Detailed analysis of campaign performance
• Grouping by and braking down possibilities in reports
• Possibility to instantly change dimensions, graph type and it's metrics
• Interactive timelines and charts in the reports
• Geographical World map of users
• Banner heatmap and user interactions analysis
• Measurement of banner visibility time
• Pool different campaigns and use advanced filtering
• Export to Excel, send, schedule functionality
• Combine campaign data and website tracking data

The ability to combine campaign data and business critical data from the website reveals insights far beyond regular website tracking systems. Combined with Adform's customisable reporting, the needs of the CEO, marketing manager, sales manager and website manager can be fulfilled. The Adform platform facilitates a full-blown tracking of your entire website, as well as spotlight tracking of selected web pages.

Web Analytics Features:

• Visitor path analysis
• Entry/exit analysis
• Visitor action mapping
• Break down traffic to campaign and non-campaign traffic
• Campaign traffic – broken down in post click and post impression
• Multiple leads types and sales (conversion types)
• A range of business critical variables (e.g. Profits, Order ID, Sales, Cost, etc.)
• Cross campaign comparisons and analysis
• Visitor profiling
• Range of technical variables (e.g. browser, OS, specification, geography)
• Time usage patterns (time per page/session/purchase)
• Loyalty analysis
• Free search analysis (keyword and search engine)