The Adform.net platform facilitates a full-blown tracking of your entire website, as well as spotlight tracking of selected web pages. This gives you the flexibility of using Adform’s site tracking as your main website analysis platform, or just to track selected website data.

The ability to combine campaign data and business critical data from the website reveals insights far beyond regular website tracking systems. Combined with Adform’s customisable reporting, the needs of the CEO, marketing manager, sales manager and website manager can be fulfilled.

Web Analytics Features:

• Visitor path analysis
• Entry/exit analysis
• Visitor action mapping
• Break down traffic to campaign and non-campaign traffic
• Campaign traffic – broken down in post click and post impression
• Multiple leads types and sales (conversion types)
• A range of business critical variables (e.g. Profits, Order ID, Sales, Cost, etc.)
• Cross campaign comparisons and analysis
• Visitor profiling
• Range of technical variables (e.g. browser, OS, specification, geography)
• Time usage patterns (time per page/session/purchase)
• Loyalty analysis
• Free search analysis (keyword and search engine)