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This week we have some exciting news – we have opened a new office! This time, our new location is sunny Portugal. We have already been active in this market from as early as 2009, but all requests from Portugal were managed by our Spanish office. All this is about to change – we introduce José Frade, Business Development Director for Portugal, who is to be responsible for the opening and development of the local Adform office in beautiful Lisbon.

Last week we met up with José to talk about his career background, the Portuguese display advertisement market today and its prospects for the future. This is what he told us...

In 2011, IAB (Interactive Advertisement Bureau) announced their “Rising Stars”, display ad units chosen according to their potential to drive brand equity at scale. There were 36 nominees for the “Rising Stars”, only six made it to the top. The judges, responsible for picking these particular formats included agency creative directors, media executives, publishers and ad operations specialists – in short, the people behind the display advertisement business. More than a year has passed since the “elections”, the formats have been through an extreme testing programme in the furious display advertisement market and can now be officially called “IAB Rich Media Branding Units”.

Adform Creative Toolkit is a dedicated Adobe Flash plug-in for creating all types of banners, from standard ones to the most advanced rich-media solutions. Once installed, it is very simple to use and brings valuable benefits for anyone creating banners, especially banners that will be used with Adform.

It was decided a while ago that our Creative Toolkit has grown up and is now mature enough to use make-up without overdoing it. Eventually, with the help of our designers, it got a new, cool look that makes you wanna use it.

Video ads seem to have been on a constant rise for a few years now. There are a couple of reasons behind this, like the accessibility to broadband internet and the increased processing power of computers, but technology is only part of the story.

2011 was full of exciting breakthroughs. Certainly, RTB and DSPs were the main stars of the year, but there were also others that did not make it into the spotlight very much. This infographic is a tribute to one of them: the video ad and its rise to glory.