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Lately we have formed a little tradition of interviewing some of the creative people behind various Rich-Media solutions running through Adform. This time is no exception – we are talking to a talented Digital Art Director and Designer from London, UK – Shane Smith. He is the man responsible for all the digital creative material production for CMC Markets.
In this interview we discuss Shane’s experience with digital advertisement, the work he has done for his clients, Adform tools he has used and we explore the future of display ads.

Tag management is becoming an increasingly complicated task with all those retargeting and web analytics tags, to name a few. Even a very simple task, such as putting a Publisher retargeting tag onto an Advertiser website, requires that you contact the webmaster, ask him to add a tag (usually you also need to explain why you need this tag), then check if tag works as it should. And don’t forget – removing a tag after a campaign involves contacting the webmaster once again. So what to do? Most probably the answer is quite clear to you – use a tag management system which allows you to manage any number of tag-based technologies via a single user interface. However, this method is not without obstacles: you need to learn how to use a new system, implement additional tracking links to your ad server so you can track post-campaign activity in the tag management system and, last but not least, it costs money.

This week is special for Adform as we turn the last page on the first 10 years of Adform’s history. 

At the outset in 2002, Adform’s office was in a damp cellar in Copenhagen and motivation was fuelled by a firm belief that there was a need for technology to improve the ad industry. 10 years down the line we have witnessed some dramatic developments in the market based on ad technology. We have witnessed the rise of the standard display, search, rich media, social media and ad exchange markets and we have done our best to make our mark.

It has been a fantastic journey and we are extremely proud and happy, to be working with so many leading European media companies. As a result of your loyalty and valuable input we have been able to develop a great product and grow our company to count in excess of 130 motivated people across 10 European countries that all work to make your company even better.

So please allow us to say a big THANKS to all of you for making this journey possible. We look forward to continuing to serve you in the coming years and are more committed than ever to offering best in class products and services to you going forward.

P.S. Yes, we accept greetings on Facebook and Twitter

Everyone likes a creative, rich media banner. It’s simple math — if users like the ad and engage with it, it performs well and makes everyone in the cycle happy. The client is happy because the campaign goals are achieved and the budget is well spent, the creative agencies are satisfied because the client is happy, and so on...

This was exactly the case with a campaign by Boxer TV Denmark and a very nice banner produced by Danish creative bureau Se Mor!. We have interviewed Partner and Concept Developer Mads Buch Stage of Se Mor to learn more about the campaign and that incredible click-to-fullscreen ad.

2011 was an active year for Adform. One very important, if not the most important part, was the introduction of Real Time Bidding (RTB) and the first pan-European Demand-Side Platform. We also visited quite a few trade shows, conferences, seminars and events where we were everything from a spectator to the keynote of the event.

This time we are sharing a couple of videos from two seminars held in 2011 in Oslo by INMA, a division of IAB Norway.