It’s our first time at Dmexco, and I can already say that it has started wonderfully. The stand looks great, a lot of visitors are interested in our offering – You could not ask for much more, maybe besides for a budget for a million dollars for a humongous stand.
There are lots of stands that literally stand out in this years Dmexco, like the one from Tape.tv, or their neighbors not to mention the giants like Google or Adobe.
From the technology innovation perspective, it seems that this year the event is all about real time bidding, targeting and demand side platforms. This was expected – all of these features is something Adform is working on or has already developed and launched. We have launched personalized targeting earlier this year and real time bidding in cooperation with Google Ad exchange recently. We are moving towards DSP or let me rephrase. We are a DSP.
So far the impression is good and expectations are high. We’ll keep on in this spirit!”
I can totally vouch for ease of use, especially when creating tricky dynamic content managed ad formats. But it's the dynamic embedding of fonts from external
Very insightful :)
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