11 Jan
2011 was an active year for Adform. One very important, if not the most important part, was the introduction of Real Time Bidding (RTB) and the first pan-European Demand-Side Platform. We also visited quite a few trade shows, conferences, seminars and events where we were everything from a spectator to the keynote of the event.
This time we are sharing a couple of videos from two seminars held in 2011 in Oslo by INMA, a division of IAB Norway.
29 Sep
There is a buzz going on at the Ad:Tech conference - the hot topics are real time bidding, ad exchanges, personalization, audience targeting, mobile and video advertising.
An challenging problem adressed at Ad:Tech is how do advertisers reach the right audience across their online channels? Technology today are mainly targeting owned audiences, but as inventory quality and reach increases on ad exchanges this enables advertisers to reach new audiences which ressemble their owned audience ("look-a-likes").
In Adform we are working on combining the above with our personlized ad technology, hereby showing the product or ad message with the highest conversion probability for the right audience or individual user.
Only bad thing to say about the Ad:Tech conference is that it clashes with the Dmexco conference in Germany...
You can see more pictures here
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Very insightful :)
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