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Tag management is becoming an increasingly complicated task with all those retargeting and web analytics tags, to name a few. Even a very simple task, such as putting a Publisher retargeting tag onto an Advertiser website, requires that you contact the webmaster, ask him to add a tag (usually you also need to explain why you need this tag), then check if tag works as it should. And don’t forget – removing a tag after a campaign involves contacting the webmaster once again. So what to do? Most probably the answer is quite clear to you – use a tag management system which allows you to manage any number of tag-based technologies via a single user interface. However, this method is not without obstacles: you need to learn how to use a new system, implement additional tracking links to your ad server so you can track post-campaign activity in the tag management system and, last but not least, it costs money.

Adform offers a fully integrated solution with all above mentioned advantages, including:

• Easy 3rd party tag deployment/edit/deletion
• Real-time de-duplication
• Attribution modelling
• Privacy and data management

Easy 3rd party tag deployment is more or less self-explanatory, while real-time de-duplication is a more advanced feature, allowing publishers to be informed about conversion coming from them in real time. Both post-impression and post-click actions are supported. The technical part is quite simple: all you need to do is copy/paste a pixel or a tag to Adform Container tag. The important thing here is that you need to do this only once per advertiser; the Adform system automatically fires that pixel in all running and future campaigns without the need to set anything additionally.

Another issue commonly caused by many 3rd party tags is slow website performance. Imagine if, alongside site content, a website also needs to load 10 tags, each taking 0.5s to load. The maths is simple: 10 tags each add 5 seconds to the website’s loading time – that’s quite a lot these days. Adform solves this problem by loading all container content in an intelligent way – asynchronously from website content, so the user does not experience any slowdown.

You might think that the initial setup is hard and takes a long time to complete. This is not the case. All you need to do in the beginning is:

• Create and implement Adform tracking codes
• Add 3rd party tags to containers and set up rules
• Run advertising campaigns and enjoy results

In addition, Adform simplifies the whole setup by supporting automatic addition of container tags to newly created pages. In other words, you don’t need to worry about tagging new pages; it’s done automatically if it was set up in this way from the beginning.

Still not sure where can you use it? Here are a few example scenarios:

• You need to add a 3rd party tag to a Flash website. No problem, Adform Tag management allows 3rd party tags to be inserted in both HTML and Flash pages (including buttons and redirects).
• You want to insert a 3rd party tag to a website which is updated only twice a year. I’m quite sure you have a few such clients, don’t you? With Adform, the solution is very easy; you can manage all 3rd party tags and pixels in real time without any assistance from the webmaster.
• You want to implement additional tracking to all pages in website. Well, this can be quite challenging if there are, let’s say, 100 pages that you need to update. However, it’s no problem at all if you use Adform Tag management; it allows you to update as many containers as you want at the same time.

And we almost forgot the best bit – Adform Tag management is free for all our clients!