Video ads seem to have been on a constant rise for a few years now. There are a couple of reasons behind this, like the accessibility to broadband internet and the increased processing power of computers, but technology is only part of the story.
New Engagement Metrics
22 Dec
A couple of weeks ago we introduced Engagement Metrics, a new set of reporting dimensions dedicated to analysis of the engagement of users with your banners. User Engagement Metrics have various uses, but are essential for evaluating the performance of the creative solution.
Build your reach more effectively
27 Oct
Media planning is always a risky business in a certain sense. You plan your media with traffic numbers, historic audience data and other such stuff in mind, but it is very hard to predict scientifically what might actually happen when a campaign kicks off.
Buying in real time is not a dream!
12 Oct
Real Time Bidding is a new trend in online display advertising. Adform continues to build on its promise to make advertising simple, relevant and rewarding. Therefore, we want to introduce you to the automated buying and bidding capabilities we have recently released.
With Adform Real Time Bidding, buying inventory is fully automated and therefore easier than ever before. If you have your creatives ready, starting up a campaign will only take a few minutes. You assign the budget you want to spend, define how you want to spend it and you are ready. Ads are then displayed on different Ad Exchanges with which we have integrated, and all together have a huge reach. No need to call publishers, agree on pricing or sign contracts. All this is done by filling a few fields in an easy to use Adform RTB user interface.
I can totally vouch for ease of use, especially when creating tricky dynamic content managed ad formats. But it's the dynamic embedding of fonts from external
Very insightful :)
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