BlogSign up for free demo

In 2011, IAB (Interactive Advertisement Bureau) announced their “Rising Stars”, display ad units chosen according to their potential to drive brand equity at scale. There were 36 nominees for the “Rising Stars”, only six made it to the top. The judges, responsible for picking these particular formats included agency creative directors, media executives, publishers and ad operations specialists – in short, the people behind the display advertisement business. More than a year has passed since the “elections”, the formats have been through an extreme testing programme in the furious display advertisement market and can now be officially called “IAB Rich Media Branding Units”.

Adform Creative Toolkit is a dedicated Adobe Flash plug-in for creating all types of banners, from standard ones to the most advanced rich-media solutions. Once installed, it is very simple to use and brings valuable benefits for anyone creating banners, especially banners that will be used with Adform.

It was decided a while ago that our Creative Toolkit has grown up and is now mature enough to use make-up without overdoing it. Eventually, with the help of our designers, it got a new, cool look that makes you wanna use it.

Following the tradition of interviewing people behind the most creative banners served through Adform, today we are talking to three guys from Norwegian Creative bureau LOS&CO. Arnt, Kim and Per are responsible for this incredible BMW banner, also featured on our Creative Space. 

In this short and straightforward interview we talk about their agency, this particular rich media solution for BMW and why it is so special. We also touch on the future, with the guys expressing their views on what could be the next big thing in online advertising.

Mobile advertisement is undoubtedly one of the hottest topics in recent years. The relatively large screens of smartphones and tablets are perfect for viewing video, touch-screen capabilities are perfect for user engagement and the ability to connect to high-speed mobile data transfer networks or Wi-Fi makes accessing online content easier than ever before.

Lately we have formed a little tradition of interviewing some of the creative people behind various Rich-Media solutions running through Adform. This time is no exception – we are talking to a talented Digital Art Director and Designer from London, UK – Shane Smith. He is the man responsible for all the digital creative material production for CMC Markets.
In this interview we discuss Shane’s experience with digital advertisement, the work he has done for his clients, Adform tools he has used and we explore the future of display ads.