Campaign Management

 

Exceed Your Clients’ Expectations

To your clients, a campaign is a campaign, regardless of the channels it touches, the screens it’s seen on, or the method of purchasing inventory.

Adform couldn’t agree more. That’s why we designed a Campaign Management system that reflects the way you and your clients think about and plan campaigns.

And in the process, we’ve made it super easy to manage every aspect of your multi-screen, multi-channel campaigns – and to exceed your clients’ expectations.

Targeting

Whether you buy inventory directly from a publisher, or leverage programmatic buying for your campaign, Adform helps you reach your best prospects wherever they are in the digital universe.

• Direct-Buy Campaigns lets you target by:

• Retargeting. Retarget users who’ve visited your website, or responded to one of your previous directly sold or programmatic campaigns.

• Device, Domain & Geography Targeting. Target by device type (e.g. smartphone, tablet), device brand, geography & domain.

• Contextual. Target users by keywords contain within website pages.

• Search Targeting. Target users by keywords they enter into Google, Yahoo! or Facebook.

Campaign Controls

Adform features, such as impression sequencing and frequency capping, give you the control you need to manage your brand experience. Leverage sequencing to lead prospects through their buying journey using a progressive series of ads. And ensure that your target audience isn’t bombarded with your messages using frequency capping.

A/B Campaign Testing

Not sure which creative will deliver the best results? No problem. Adform’s A/B and multivariate testing capabilities enable you to test every aspect of your campaign’s creative, including artwork, color, message and offer.

Scheduling

Adform offers advanced scheduling features, letting you customise when your ads are seen, right down to the hour

Universal Tag – One Tag for Your Entire Marketing Campaign

Tag management is a major headache that requires way too many IT resources. Our universal campaign tag eliminates all those hassles by using a single tag to track every channel and every screen your campaign touches.

What’s more, Adform lets you create, modify, delete and manage your tags from within the Adform Campaign Management tool. Adform – not IT – implements it across your site and landing pages – automatically and instantly.

Don’t Pay for the Same Conversion Twice

Thanks to the universal tag, you’ll always see exactly where your last click came from, whether it’s from an affiliate channel, a display ad purchased through a DSP, or a directly bought video ad. Put an end to paying multiple commissions for the same sale and boost overall campaign ROI.

And with one tag for all pages and channels, our universal tag enables cross-channel reporting and attribution modeling. See which channel, screen and creative performs best, and launch smarter campaigns in the future.

Streamlined Planning and Buying

Adform’s Media Planning module offers maximum flexibility – create your plan within Adform using intuitive workflows, or import your own quickly and easily. An export feature let’s you request client approval on the plan as a whole, or for individual placements, from within the system. All communications are stored with the plan.

Market-driven features help you manage market nuances, such as placement sizes required by local media companies.

And the module serves as a library for all your media plans, letting you easily refer back to past plans, compare prices to current RFPs, as well as copy, tweak and re-use previous work.

Ads Management

Our Ads Management feature serves as a central repository for all of your non-RTB creative. It also provides workflows so you can easily create rotator rules and set geo-targeting, IP retargeting and other campaign criteria. Create your rules once, and re-use them in future plans as desired.

Quality Controls

Adform’s quality controls ensure the ads your creative team builds work properly, and follow the guidelines of the media on which they’ll ultimately appear. Test calls-to-action, banner tags, videos and more upfront to avoid time-consuming troubleshooting later on.

Tracking

Adform’s universal tag provides comprehensive tracking so you can measure the performance of your campaign, easily and accurately. Track by campaign, or by channel or landing page.

Adform also integrates with web analytics system you may have in place already, such as Google Analytics, Adobe, Omniture, Site Catalyst, Marin and others. For instance, imbed Omniture tracking to all of your campaigns with just a click of a mouse, or track data stemming from your search campaigns.

Integration

Thanks to our integrations with leading CMS systems such as EPIServer and (Magento), you can easily add tracking URLs to all of your web pages with just a click of a mouse. Best of all, the URLs are populated instantly.