- Quick and efficient planning process
- Complete buying history
- Customizable media database
- Intelligent media plan import and export
Campaign Management
Adform Campaign Management tools provide you with everything you need throughout the life cycle of your digital advertisement campaign. From custom built publisher databases with complete buying history, making campaign planning an intuitive and streamlined process, to a complete scope of pre-defined reports and a report builder to help you get the best campaign performance analysis.
- Dynamic real-time banner content management
- Geo, IP, time targeting and re-targeting
- State-of-Art banner rotation and optimization algorithms
- Qualitative creative material evaluation
- Complete scope of pre-defined reports
- Intuitive report builder for custom reporting
- Stand-alone desktop widget with live data
- Adform AdPulse! - performance monitoring tool for TVs
- Automated banner screen-grab tool
- In-site banner visibility measurement
- Automatic performance monitoring and warning system
- Intuitive tracking set-up management
- Dedicated tracking for links, buttons and downloads
- Integrated Adobe Flash element tracking
- Dedicated login for agency and advertiser
- Restricted logins for publishers and brokers
- Customizable user access rules
- Automated data exchange with Adobe Omniture
- Full integration with Google Adwords and Yahoo Adverts
- Integrated Facebook ad set-up, management and reporting
- API for custom integrations