Dynamic Creative Optimization

Banner Ads As Distinct As Your Customers

Your customers come all stripes – shouldn’t your ads reflect their differences? Thanks to Adform Dynamic Creative Optimization (DCO) they can.

The DCO tool customizes your ads on the fly to support your campaign goals and priority, even as they evolve. Ads are updated dynamically based on any combination of user behavior, product preference , campaign history (i.e. cookie list), demographics or country.

The result? Increased relevancy, clicks and conversions.

Easy-to-Use, Fully Integrated

The highly visual, drag-and-drop interface lets you create multiple ad styles and messages quickly and easily – significantly reducing campaign production costs.

Designed and built by Adform, the DCO tool integrates with the entire Adform ad stack, including the Adform DSP. 

A Must-Have for Retargeting Campaigns

Retarget users who’ve visited your site with a banner ad featuring the exact product viewed. Or, tempt users who’ve clicked on an ad but didn’t convert with a special offer message.

The DCO tool supports multiple products, similar products, as well as progressive messages in your retargeting campaigns.

Fully Customizable Templates

Fully customizable, rules-based templates provide maximum flexibility for your display and retargeting campaigns.

Create rules to determine which ad to show to each user-type as well as rotation weighting. And create rules that update any component of your ads, including image, product, pricing, message, color or offer, based on who sees them.

Highlight multiple products in your campaign, and rotate products based on campaign success, or what you’ve learned about your users.