Personalized Targeting & Buying

In  today’s advertising world you usually have limited targeting choices.Furthermore, media buying is still often a manual process, and if you want to make display advertising a performance channel this is far from satisfactory.

Adform solves the problem of money-down-the-drain display campaign results by ensuring every single campaign you run is relevant to the person who sees it, and rewarding for the brand which buys it.

Our personalized (re)targeting and real time buying capabilities enable us to substantially improve campaign results, according to your specific objective.

 

Product illustration
  • Re-engage with potential customers after they leave your website
  • Retarget potential customers with relevant messages based on their browsing history on your website
  • Retarget with product-level recommendations
  • Retarget with relevant messages based on search history from Google, Yahoo etc. 
  • Retarget based on contextual content from the media 
  • Remessage even without user history based on similarity to current customers
  • Seamless integration with our Rich Media Content Manager
  • Increase CTR, COV% and ROI by incredible triple digit figures
Product illustration
  • Full support for RTB and personalized retargeting
  • Integrated to Doubleclick Ad Exchange, Microsoft Ad Exchange and appnexus
  • Full support for 3´rd party publisher integration 
  • Save time with a fully integrated campaign creation workflow and reporting 
  • Automatic media plan integration