Reporting, Cross-Channel & Attribution Modeling
For every ad you create, every campaign you launch, every strategy you try, clients want answers.
Who are our most profitable customers? Which channels delivered the best results? How does product, screen or messaging effect response? How many unique actions lead to conversion? What sequence of events – display ads seen, banners clicked, keyword searched, retargeting – delivered the most conversions?
And most important of all: How can we use current results to be more effective next time around?
Campaign measurement has long been the great promise of digital advertising. With our comprehensive suite of reporting and analytics, Adform delivers on that promise.
Adform captures all campaign data automatically, including impressions shown, impressions in-screen, click-through rates, number of clicks, engagement rate, engagement time, banner placements, and so on. We also capture media cost so you can calculate campaign ROI and return on ad spend (ROAS).
Cross-Channel Reporting & Attribution Modeling
Thanks to Adform’s universal tag, you get a single, unified view of campaign performance.
We offer one tracking tag for your all of your campaign’s display, mobile, video, social, email, search and affiliate ads, along with a tracking engine that measures all clicks and conversions across the campaign.
That means you get accurate insight into how each channel contributes to conversion, as well as the data to map the consumers’ purchasing journey.
Rich-media ads offer consumers numerous and inventive ways to engage with brands, and that means you need analytics go way beyond the basics of video and banner impressions, clicks and completion rates.
Adform lets you report on what’s really important to your clients, including engagement rates, banner heat maps, how users engaged – and how much they engaged – with your brand.
We can track the custom events your creative teams build into banner ads, such as videos and games. For instance, we can track the number of times users clicked play, pause or stop within a banner video, or the elements clicked within a game. We’ve streamlined custom-event tracking for you with our Creative Toolkit and Templates.
Choose How To Generate Your Reports
You can create your reports from within the Adform platform, or you can export the full range of campaign data into the system of your choice, whether that’s Excel or a data warehouse. Adform offers an Excel plug-in, enabling you to export the data directly into your Excel reports, as well as APIs for exporting data to other business intelligence systems you may use.
An extension to our reporting, AdPulse is a performance-monitoring tool that helps your teams monitor campaign performance in real time.
AdPulse displays eight performance KPIs on flat-screen TVs throughout your office. Teams don’t need to proactively retrieve campaign performance results – all they need to do is look up! There’s no better way to offer visibility, build momentum, and create responsibility.