Rich Media

Your clients want their ads to breakthrough Internet clutter and engage their best prospects. We help you meet their expectations by removing all limits on your creativity.

Adform supports all rich-media formats and beyond. Plus, our tools and workflows streamline multi-screen ad creation and foster collaboration, saving your teams time and ensuring they meet client deadlines.

Complete End-to-End Rich-Media Platform

Adform offers a full platform for rich-media ad creation and management. Components include:

Time-Saving Creative Took Kit

Adform’s rich-media creative toolkit provides streamlined workflows that let your creative team build stunning rich-media ads quickly and easily. Features include:

• Drag-and-Drop Interface. Adding rich-media elements, such photos, images, audio and video files, couldn’t be easier.

• Ad Templates. Adform offers templates for all the ad formats clients ask for most frequently – homepage take-overs, pre-roll vide ads, mobile ads and more – saving your teams the burden of building ads from scratch. And that means you can respond faster to client requests.

Deadline-Oriented Creative Agency Workplace

Adform provides a rich-media collaborative workplace for your creative teams, clients, and media companies on whose sites the ads will appear. The workplace saves your agency countless hours of emailing rounds of design back and forth, and ensures that all players are working with the same version of the ad.

Plus, the built-in publisher compliance features ensure that all ads meet the specifications of the sites on which they’ll appear. 

Support for All Rich-Media Standards – And Beyond

Adform supports all of the rich-media ad formats in use today, including all of the IAB Rising Stars formats.

We also have a dedicated team of designers tasked with developing new formats on behalf of our clients. And, we can easily work with your custom ad formats.

The bottom line is: If you’ve created it, we can support it.

Multi-Screen Rich-Media Campaigns

Reach your target prospects with rich-media ads on the screens they use most – their smartphones and tablets. Thanks to recent advances in mobile technology  -- including improved Internet-browsing capabilities, swipe and touch, direct links embedded in emails – you have tremendous opportunities to engage consumers via rich-media ads.

And we’ve eliminated the headache of device compatibility. Adform’s HTML5 Conversion Service converts your Flash creative into HTML5 versions at a fraction of the cost and time. Ensure your ad is seen by more people, and improve campaign ROI.

Full Video Support

Take advantage the benefits of sight, sound and motion in your ads. Adform video ads offer the same accountability, interactivity and possibility to target and personalise messages of online advertisement.

And we support all video formats, including standard banners, video Interstitial (VAST 1.0 and 2.0), video extender, video cube, streaming video, in-stream ads, as well as in any combination of other rich-media elements.

Dedicated Reporting

Rich-media goes beyond standard display ads, and so should its reporting. That’s why Adform offers a suite of rich-media ad performance reports, letting you track engagement rates, percent of the video ad seen, percent of users who watch a video to the end, number of clicks within an ad, and much more. You can even create banner heat maps.