Why Adform

Legacy of Innovation

Founded in 2002 as a provider of ad serving capabilities for Danish media agencies, Adform embarked on a path of continuous innovation, helping clients to seize new opportunities as they emerged.

Now, thanks to more than a decade of biweekly releases, Adform is a premier partner for Europe’s digital agencies, advertisers and publishers offering the most advanced end-to-end platform to support all aspects of multi-screen display advertising.

Europe’s Local Provider

With 12 local offices and still growing, Adform is the largest company of its kind in Europe. That means you’ll receive local support for your campaigns, with in-depth knowledge of the nuances that affect digital advertising and whole ecosystem within your country.

And we’re also a global company, enabling you to launch multi-national campaigns across Europe.

End-to-End Ownership of Ad Tech Stack

Adform’s end-to-end ad tech stack offers tools for creating a multitude of rich-media ads, a robust ad server and Demand Side Platform (DSP) to support both your directly sold and programmatic campaigns, as well as a suite of tools for targeting, tracking, managing, optimizing and reporting on your campaigns. And because we’ve built every bit of the ad tech stack ourselves, you’re assured of complete interoperability.

One Cookie Solution

Thanks to our complete, Adform-built ad stack, you’ll have just one cookie to use across all screens, and across directly sold and programmatic inventory. Moreover, data collected from one campaign can be used for targeting and retargeting users in future campaigns. Additionally, the single cookie solution significantly improves the accuracy of your targeting, reporting but most importantly Return on Ad Spend (RoAS)

Seamless Integrations

Extend the value of your investments in your CRM and analytics solutions with seamless data exchange to Adform. Our integrations streamline campaign tracking, as well as adding tracking URLs to all of your web pages, saving you time, money and valuable IT resources. And our open API means you can also integrate any other system you’d like.

Services You Need When You Need Them

State-of-the-art technology alone won’t ensure your success. You also need convenient access to high-quality support so you can achieve your marketing objectives. Adform offers a full suite of managed services such as campaign set-up, trafficking, optimization, and media acquisition through our trading desk for agencies. We also offer creative and technical support, available online or via phone, email or social media options, for agencies that prefer to keep these tasks in-house.

The bottom line is, we’re happy to work with you in whatever way works best for you and your clients.